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FOR IMMEDIATE RELEASE:
EROM GLOBAL, INC. select PHLUENT Content Management System as platform for online initiative.
International manufacturers of food supplements EROM GLOBAL (Korea) launch new product for US market with online product and community site for consumers.
Los Angeles, Ca June 20 2002 – PHLUENT, Inc., Content Management Systems today announced that EROM Global (Korea) has selected the platform to power the website for a new food supplement to be released in America during the fourth quarter 2002.
The website will combine product data and brand positioning with an online community for people searching for alternative health options such as food supplements and lifestyle modification. Message Boards and email newsletters will provide an on-going dialogue between consumers and the EROM Global product team.
Scheduled to launch in October 2002, the new EROM product will be supported by brand consulting, product packaging, marketing collateral and internet planning and deployment developed by Solly Communications.
“Finding new ‘natural’ ways to stay healthy and fit has become a very important part of our contemporary lifestyle,” said Lloyd Solly CEO at PHLUENT. “The online environment planned by EROM will be an important aspect of the product positioning and allow for enhanced relationship building with a market that is both predisposed to interaction and demands high levels of research materials.
ABOUT PHLUENT:
PHLUENT INC. is a Content Management System delivering a suite of fully integrated, enterprise class, customer-driven Web Site development applications. PHLUENT’s platform allows businesses to create and extend relationships with prospects and customers, and facilitates highly detailed Visitor Relationship Management [VRM] analysis and transaction exchanges with suppliers and partners via a standard web browser. Designed for non-technical personnel use, the PHLUENT Platform places tools directly in the hands of Editors, Marketing, Communications and Sales staff. PHLUENT reduces costs, time to market and IT dependence for two market groups, DEVELOPERS and END USERS; providing a turn-key solution with fully integrated functions comprising more than 150 management features. Based in California, PHLUENT Inc. powers sites through-out America and Latin America.
www.phluent.com
ABOUT EROM GLOBAL, INC.:
Erom Global currently operates branches in the United States, China and India. Erom Global also exports health products through worldwide exclusive networks in Canada, Australia, New Zealand, England, Spain and Singapore
www.eromglobal.com
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