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FOR IMMEDIATE RELEASE:
GRACE MEDIA, INC. selects PHLUENT content management platform as solution for magazine website.
Publishers of Grace Magazine (New York) launch online editorial and community site for readers.
Los Angeles, Ca January 28 2002 – Grace Media, Inc., publishers of fashion and beauty magazine ‘Grace’, today announced that PHLUENT INC. (Los Angeles) has been selected as the content management platform to power the website for magazines readers.
gracestyle.com will combine an editorial extension of the magazine with an online community for Grace Magazine readers sporting features such as homepages, messaging and bulletin boards.
“The internet is an important part of our total media presence’” said Pam Henning Grace Co-founder and Executive VP at Grace. “We’re looking for the web to become part of a cyclical dynamic with our readers. Online is a place where we can extend the relationship and provide a point where our constituents actually live a small part of the Grace experience.”
Scheduled to launch in May 2002, gracestyle.com with feature extensions of, and content additional to, the printed magazine version. Built on the PHLUENT™ content management platform, Grace Media staff will publish new content to the site weekly, including promotional items and content available exclusively to members of the planned online community “GraceVille”.
“We’re looking forward to working with the team at PHLUENT” adds Henning “The platform has a proven track record for content management and the community building tools that are already integrated will provide us with an instant foundation for building relationships with our readers”.
SOLLY COMMUNICATIONS will be providing architecture planning and reviews, interface design and on-going consultancy services for the project.
“This is an exciting opportunity to break the mold of traditional magazine sites,” said Lloyd Solly CEO at PHLUENT. “Developing an interactive environment for readers to contribute to the media process is something not leveraged enough by many sites. Grace Magazine will have all the tools for content, commerce, community and campaign management at their fingertips – enabling seamless and instant updates and changes to the site as the high-speed fashion market changes”.
ABOUT PHLUENT:
PHLUENT INC. is a Content Management System delivering a suite of fully integrated, enterprise class, customer-driven Web Site development applications. PHLUENT’s platform allows businesses to create and extend relationships with prospects and customers, and facilitates highly detailed Visitor Relationship Management [VRM] analysis and transaction exchanges with suppliers and partners via a standard web browser. Designed for non-technical personnel use, the PHLUENT Platform places tools directly in the hands of Editors, Marketing, Communications and Sales staff. PHLUENT reduces costs, time to market and IT dependence for two market groups, DEVELOPERS and END USERS; providing a turn-key solution with fully integrated functions comprising more than 150 management features. Based in California, PHLUENT Inc. powers sites through-out America and Latin America.
www.phluent.com
ABOUT GRACE MEDIA, INC.:
Grace Media, Inc. was formed in December of 2001 as a platform to develop and build business opportunities aimed at serving the 7 out of 10 women in the United States that are size 12 and up. As the category leader, Grace Media, Inc. is an empowering magazine and marketing vehicle for this niche market. Grace Magazine’s editorial pages present revolutionary positive images and messaging where women can see and be inspired by full-fashioned stylish, beautiful women with whom they can relate. The high-quality fashion layouts, realistic lifestyle content, celebrity columnists speak directly to the ideal and aspiration of beauty and style for this upscale reader.
www.gracestyle.com
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